Founded in 2012, Hooké is a Canadian outdoor brand dedicated to conserving our natural heritage.Born from a love of exploring wild places and living outdoors, we strive to encourage adventure, endorse sustainable fishing, and uphold ethical hunting.We equip, support, and inspire everyone who shares our love for wild nature, so they can connect with it, explore it, and better understand its fragile beauty.

We blend comfort, quality, and functionality to create products that are built to last. This connection with the wilderness, our wild nature, is at the heart of who we are. We won't pretend we can change the world. But we know our best shot at contributing to positive change is to support those who will.